Despite rumors that Apple
previously indicated that the company would venture to launch TVs, this week
has been denied outright.
Apple launched TV service of any
kind, because they want to continue to focus its services to the launch of
Smartphone’s and other terminals.
This week, the vice president of
Apple Software and Services, Eddy Cue, has said that for now Apple has no plans
to venture into different markets, for being a company that is always looking
for innovation and service excellence, truly not prepared for the competitive
landscape would represent an incursion into the field of television.
The television market is quite
risky, because even though Apple has the ability to create an interface that
provides high quality, there would be much difference between the proposals
currently offers other pay television services to users.
Another problem that prevents
Apple to delve into television is to acquire broadcasting rights and content,
companies are not currently interested in expanding into new services, by
promising that they are, as they manage a stable economy and not interested in
risk.
But, knowing Apple and as
discussed in the daily CNN Expansion, we cannot completely rule out the
possibility that the company consider to develop this technology further and
surprise out of nowhere with an upcoming release, as it has recently made with
the expected iPhone 5, which could come/launch or release in September 2012.
